Case Study: Retail
Using bespoke e-Learning to increase retail sales

ISHKA is a successful retail group, with a chain of 15 stores across Melbourne, Australia.

The group carries a unique, diverse range of tribal fashion, jewellery, furniture and handcraft sourced from around the world.

After a successful free trial, ISHKA is now using TEAM iQ to provide bespoke e-Learning to their 120 staff.

Training objectives

Ishka chose TEAM iQ to provide their staff with online training, and to achieve the following benefits.

• Increased sales through product training and selling techniques.
• Meeting their legal obligation to provide occupational health & safety training.
• Developing staff potential, professional development and careers.

Personalised, custom e-learning audio

To ensure maximum appeal to their Australian team, the decision was made to use a local accent, and MD Toby Darvall created the audio sound tracks himself - providing an authoritative statement of his support for, and value in the e-learning project.

See TEAM iQ in action

This extract from the ISHKA silver jewellery online training provides a two minute sample of how ISHKA are now using bespoke e-Learning to train their staff.

Successful free trial

Ishka found TEAM iQ on a Google search, and signed up for their 30 day free trial.

Owner/Manager Toby Darvall held a series of online meetings with TEAM iQ’s Richard Ojany, during which time they pulled together the first of a series of e-Learning courses covering silver jewellery.

Within days the first course was complete, and tested on ten staff across the team who then completed an online survey. The results were unanimous – the training was a great hit in increasing sales, and the e-learning medium provided by TEAM iQ was the ideal delivery mechanism.

Now the system has been adopted and rolled out for further training across the chain.

Bespoke e-Learning

ISHKA provides their staff with bespoke e-Learning - specifically tailored around their unique product range.

Corporate branding

At ISHKA’s direction, TEAM iQ branded the training environment in ISHKA’s vibrant, tribal corporate branding, giving a professional and personal feel to it all.

A customised training certificate was designed and set up, also using ISHKA’s branding.